Virtual Reality

VR: Stepping into Immersive Reality

Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an experience. Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. By simulating as many senses as possible, such as vision, hearing, touch, even smell, the computer is transformed into a gatekeeper to this artificial world. The only limits to near-real VR experiences are the availability of content and cheap computing power.

In Virtual Reality, the computer uses similar sensors and math. However, rather than locating a real camera within a physical environment, the position of the user’s eyes are located within the simulated environment. If the user’s head turns, the graphics react accordingly. Rather than compositing virtual objects and a real scene, VR technology creates a convincing, interactive world for the user.

3D VR Productions represent an extraordinary shift in the way humans experience the digital realm. Computing has always been a mediated experience: People pass information back and forth through screens and keyboards. VR promises to do away with that pesky middle layer altogether. As does VR’s cousin augmented reality (AR), which is sometimes called mixed reality (MR)—not to mention that VR, AR, and MR can all be lumped into the umbrella term XR, for “extended reality.”


Despite being a technology that originated decades ago, many people are still unfamiliar with the concept of Virtual Reality. It is also quite common to confuse the term Virtual Reality with augmented reality.

The main difference between the two is that VR builds the world in which we immerse ourselves through a specific headset. It is fully immersive and everything we see is part of an environment artificially constructed through images, sounds, etc. On the other hand, in augmented reality (AR), our own world becomes the framework within which objects, images or similar are placed. Everything we see is in a real environment and it may not be strictly necessary to wear a headset. The clearest and most mainstream example of this concept is Pokémon Go.

However, there is also a combination of both realities called mixed reality. This hybrid technology makes it possible, for example, to see virtual objects in the real world and build an experience in which the physical and the digital are practically

While still considered relatively new, AP Media has used this medium to bring a deeper sense of immersion to the users for major events. Through the use of 360 cameras, we are able to bring scenes that would not have been possible through traditional media or even through physical presence.

By venturing into VR, we will be able to tap into the digital space fully, allowing us to bring the next level of immersion for any forms of digital events that businesses wishes to push for without concerns of physical limitations amidst the pandemic.