AR doesn’t replace your vision, but rather adds to it. Think Pokemon Go, an app that uses cameras on mobile devices to introduce new visuals to the existing environment. This can work well for games, museum exhibits, or for educational purposes.
VR aims to ‘replace’ your vision. Think VR simulators and VR headsets that take over once you put them on, to create an entire new immersive and interactive dimensions for the user. VR is good for training purposes, and to create a realistic immersive brand experience.
360 virtual tours are shot images at 16K High Dynamic range to bring you the most balanced and realistic photo. Go on virtual tours to faraway places or go on an adventure that you’ve never seen before. This can work with games, museum exhibits or for storytelling purpose.